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2008
FORD TAURUS
WHAT
FORD HAS TO SAY ABOUT THIS CAR:
Image/Text Source:
Ford Motor Coprporation
Ford Motor Company
today announced it is bringing back the well-known Ford Taurus name,
introducing a new name – Taurus X – for its three-row crossover
and returning the Mercury Sable to the lineup as upgraded 2008-model
versions of all three vehicles go on sale this summer.
“Taurus has been an icon for Ford’s family sedan for more
than two decades, and it’s time to return this powerful name to
where it belongs,” said Mark Fields, Ford’s President of The
Americas, at the Chicago Auto Show. “Consumer awareness of the
Taurus name is double the Five Hundred that it’s replacing, and
awareness of Sable is triple that of Montego.
“By giving these vehicles the names that consumers recognize at
the same time we’re making significant upgrades, we’re confident
that even more people are going to be attracted to these great products
in the future,” Fields added.
The 2008-model Taurus sedan will go on sale this summer, replacing the
Ford Five Hundred. The new Taurus features a Ford Fusion-inspired exterior
design, a new powertrain with 60 more horsepower, a new all-wheel-drive
system, available standard electronic stability control and other refinements
to make it more distinctive, quieter, faster and safer.
The 2008-model Taurus
X crossover will go on sale late this summer – replacing the Ford
Freestyle – with the same design, powertrain and safety upgrades,
as well as three row of seats, one-touch flip-and-fold second-row seating
and an available power rear liftgate.
The 2008-model Mercury Sable also goes on sale this summer – replacing
the Mercury Montego – with extensive design, powertrain and safety
upgrades, as well as unique touches that make it a Mercury. They include
Mercury’s signature satin aluminum waterfall grille, jeweled projector
beam headlamps, distinctive LED tail lamps and a two-tone interior trim
with unique accents. Customers preferring a technical appearance can
opt for Cyber Carbon – a deep, high-gloss accent resembling carbon
fiber. More traditional sophistication is available from two modern
wood grain accents – Guitar Maple and San Macassar.
Ford Taurus: An Automotive Icon
The Ford Taurus
was a milestone in automotive design when it was introduced in 1985.
It was the best-selling car in America for five straight years, starting
in 1992. At its peak, Taurus posted annual sales of more than 400,000
units. When production of the original Taurus ended after 21 years on
Oct. 27, 2006, nearly 7 million cars had been sold – and an estimated
3.5 million Taurus models remain on the road today
The Taurus name remains powerful today. In fact, it is one of top three
most recognized Ford nameplates, behind only the F-Series and Mustang.
Consumer awareness of the Taurus nameplate remains at an impressive
80 percent.
“The Ford Five Hundred has been a solid product, and it has one
of the highest satisfaction rates in our lineup,” said Cisco Codina,
Ford’s group vice president of North America Marketing, Sales and
Service. “Once people discover the vehicle, nearly 60 percent end
up buying a one.
“The Taurus will be even better thanks to significant upgrades
– and, now, a name that people know. Going forward, we’re
going to cherish this iconic name with the same clarity, confidence
and intensity as we do with F-Series and Mustang,” Codina added.
The new Taurus X crossover builds on the strength of its namesake, while
underscoring Ford’s commitment to leadership in crossover vehicles.
Crossovers already have surpassed SUVs in annual vehicle sales, and
Ford predicts they will become the largest or second largest segment
in the U.S. by the end of the decade – with sales of 3 million
units.
The three-row, seven-passenger Taurus X will complement the sporty and
popular two-row, five-passenger Ford Edge in the lineup. The two crossovers
will be joined by yet another large Ford crossover – based on the
Ford Fairlane concept vehicle – which will debut later this year
and go on sale in 2008.
“The Taurus and Taurus X draw design cues from the Fusion sedan
and Edge crossover. This family relationship will be a huge asset. The
Fusion is an unqualified success, and the Edge is off to an even faster
start than we saw for the Fusion,” Codina said.
OUR
TAKE ON THE 2008 FORD TAURUS:
While production of the Iconic Ford Taurus ended in 2006, it only took
two years for an all new and more stylish version to emerge. Following
on the heels of the updated Focus and the relatively new Fuzion, the
Taurus replaces the short lived 500 as its premier sedan. With its popular
name recognition and impressive history, the Taurus is bound to eclipse
sales of the 500 sedan. Packed with modern day features and amenities,
the Taurus will draw on the upgrades and technical features of the 500
but with a more recognizable name to give a competitive advantage for
Ford against the likes of Honda and Toyota. Newly added for 2008 will
be a Taurus cross vehicle that provides users with all the features
of the Taurus sedan but a higher up platform and user friendly drivability.
THE
JEEP COMPASS COMPETES WITH: Honda
Accord, Toyota Camry,
Nissan Maxima, Nissan
Altima, BMW 3
Series, Audi A4
OTHER
FORD MODELS YOU MAY BE INTERESTED IN:
Ford Fuzion, Ford
Edge, Ford Focus, Ford
Mustang
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